Selling German Cars to Americans: Think Small

Is the Beetle the best car of all time?

The world’s largest advertising campaign currently puts the Volkswagen Beetle to 4th place on the list of the world’s best-selling cars. The original Beetle, produced until 2003, had sales of around 21.5 million. This number exceeded 23.5 million with the “New Beetle”, which was produced without damaging its original…